{"id":693,"date":"2025-09-24T10:36:57","date_gmt":"2025-09-24T13:36:57","guid":{"rendered":"https:\/\/ifes.edu.ar\/carreras\/?page_id=693"},"modified":"2025-09-29T01:10:57","modified_gmt":"2025-09-29T04:10:57","slug":"marketing","status":"publish","type":"page","link":"https:\/\/ifes.edu.ar\/carreras\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"

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El T\u00e9cnico Superior en Marketing est\u00e1 preparado para dise\u00f1ar, implementar y evaluar estrategias comerciales en distintos tipos de organizaciones. Su formaci\u00f3n le permite analizar mercados, comprender el comportamiento del consumidor, gestionar marcas y coordinar acciones de comunicaci\u00f3n y ventas, con una visi\u00f3n innovadora y orientada a la satisfacci\u00f3n del cliente.<\/h5>\n

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CURSADO PRESENCIAL Y A DISTANCIA<\/h5>\n

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3 Especializaciones en Marketing Digital, Community Manager y Neurociencia aplicada a las Ventas.<\/h5>\n

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PROYECTO FINAL INTEGRADOR<\/h5>\n

[\/vc_column_text][dfd_spacer screen_wide_spacer_size=”25″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″][\/vc_column][\/vc_row][vc_row dfd_row_config=”full_width_content” css=”.vc_custom_1758244022737{padding-top: 3% !important;padding-right: 3% !important;padding-bottom: 3% !important;padding-left: 3% !important;}”][vc_column width=”1\/3″][dfd_single_image image=”589″][dfd_spacer screen_wide_spacer_size=”15″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″][vc_column_text css=””]<\/p>\n

2 T\u00cdTULOS EN 3 A\u00d1OS<\/h5>\n
Administraci\u00f3n y Marketing<\/h5>\n

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80% DE NUESTROS EGRESADOS SE ENCUENTRAN ACTUALMENTE TRABAJANDO<\/h5>\n

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SEGU\u00cd ESTUDIANDO LA LICENCIATURA EN MARKETING A DISTANCIA<\/h5>\n

[\/vc_column_text][dfd_spacer screen_wide_spacer_size=”25″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″][\/vc_column][\/vc_row][vc_row dfd_row_config=”full_width_content” force_equal_height_columns=”main_row”][vc_column width=”1\/3″ col_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” col_shadow_hover=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)”][dfd_single_image module_animation=”transition.slideUpBigIn” image=”590″ img_rounded=”35″][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1758282946779{border-right-width: 10px !important;border-left-width: 10px !important;padding-top: 2% !important;padding-right: 2% !important;padding-bottom: 2% !important;padding-left: 2% !important;background-color: #FFDE59 !important;border-left-style: solid !important;border-right-style: solid !important;border-radius: 35px !important;border-color: #FFFFFF !important;}” col_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” col_shadow_hover=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)”][dfd_spacer screen_wide_spacer_size=”20″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″][vc_column_text css=”” item_animation=”transition.slideUpBigIn”]<\/p>\n

Contenidos orientados a la especializaci\u00f3n en la gesti\u00f3n estrat\u00e9gica de mercados y el dise\u00f1o de planes comerciales. Formaci\u00f3n en investigaci\u00f3n de consumidores, posicionamiento de marcas y desarrollo de productos. \u00c9nfasis en comunicaci\u00f3n digital, marketing internacional y responsabilidad social para responder a las demandas de un entorno competitivo y globalizado.<\/h5>\n

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Amplia formaci\u00f3n en t\u00e9cnicas de Investigaci\u00f3n de Mercados y en estrategias para el Comercio Exterior.<\/h5>\n

[\/vc_column_text][dfd_spacer screen_wide_spacer_size=”20″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″][\/vc_column][\/vc_row][vc_row dfd_row_config=”full_width_content” force_equal_height_columns=”main_row”][vc_column col_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” col_shadow_hover=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)”][dfd_spacer screen_wide_spacer_size=”25″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″][dfd_single_image module_animation=”transition.slideUpBigIn” image=”594″][dfd_spacer screen_wide_spacer_size=”25″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″][\/vc_column][\/vc_row][vc_row dfd_row_config=”full_width_content” force_equal_height_columns=”main_row”][vc_column col_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” col_shadow_hover=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)”][dfd_single_image module_animation=”transition.slideUpBigIn” image=”595″][dfd_spacer screen_wide_spacer_size=”25″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″][\/vc_column][\/vc_row][vc_row force_equal_height_columns=”main_row” align_content_vertically=””][vc_column width=”1\/3″ col_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” col_shadow_hover=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)”][vc_column_text css=”.vc_custom_1758720797592{padding-top: 3% !important;padding-right: 3% !important;padding-bottom: 3% !important;padding-left: 3% !important;}” item_animation=”transition.slideUpBigIn”]<\/p>\n

1er A\u00d1O<\/span><\/h4>\n
Primer Cuatrimestre<\/h5>\n
    \n
  • Comprensi\u00f3n y Producci\u00f3n de Textos<\/li>\n
  • Herramientas Matem\u00e1ticas<\/li>\n
  • Fundamentos de Econom\u00eda<\/li>\n
  • Psicolog\u00eda Social<\/li>\n<\/ul>\n
    Segundo Cuatrimestre<\/h5>\n
      \n
    • Derecho<\/li>\n
    • Contabilidad<\/li>\n
    • Introducci\u00f3n al Marketing<\/li>\n
    • Administraci\u00f3n<\/li>\n<\/ul>\n

      [\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_column_text css=”.vc_custom_1758720849972{padding-top: 3% !important;padding-right: 3% !important;padding-bottom: 3% !important;padding-left: 3% !important;}” item_animation=”transition.slideUpBigIn”]<\/p>\n

      2do A\u00d1O<\/span><\/h4>\n
      Tercer Cuatrimestre<\/h5>\n
        \n
      • Inform\u00e1tica<\/li>\n
      • Ingl\u00e9s I<\/li>\n
      • Elementos de Costos y Presupuesto<\/li>\n
      • Marketing I<\/li>\n<\/ul>\n
        Cuarto Cuatrimestre<\/h5>\n
          \n
        • Pol\u00edtica de Comunicaciones<\/li>\n
        • Estad\u00edstica<\/li>\n
        • Ingl\u00e9s II<\/li>\n
        • Inform\u00e1tica Aplicada<\/li>\n
        • Pr\u00e1ctica Profesionalizante<\/li>\n<\/ul>\n

          [\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_column_text css=”.vc_custom_1758720922382{padding-top: 3% !important;padding-right: 3% !important;padding-bottom: 3% !important;padding-left: 3% !important;}” item_animation=”transition.slideUpBigIn”]<\/p>\n

          3er A\u00d1O<\/span><\/h4>\n
          Quinto Cuatrimestre<\/h5>\n
            \n
          • Herramientas Inform\u00e1ticas para la Planificaci\u00f3n<\/li>\n
          • Administraci\u00f3n y Control de Procesos<\/li>\n
          • Investigaci\u00f3n de Mercado<\/li>\n
          • Pol\u00edticas de Productos<\/li>\n
          • Marketing en Internet<\/li>\n
          • Pr\u00e1ctica Profesionalizante II<\/li>\n<\/ul>\n
            Sexto Cuatrimestre<\/h5>\n
              \n
            • Pol\u00edtica de Precios<\/li>\n
            • Comercio Exterior<\/li>\n
            • Canales de Distribuci\u00f3n<\/li>\n
            • \u00c9tica y Deontolog\u00eda Profesional<\/li>\n
            • Pr\u00e1ctica Profesionalizante II<\/li>\n<\/ul>\n

              [\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1738151431398{padding-top: 50px !important;padding-bottom: 50px !important;}”][vc_column width=”1\/3″ css=”.vc_custom_1738151946582{padding-right: 50px !important;padding-left: 50px !important;}” col_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” col_shadow_hover=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)”][dfd_button button_size=”dfd-button-full-width” button_text=”Quiero preguntar” main_style=”style-2″ box_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” hover_box_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” buttom_link_src=”url:https%3A%2F%2Fforms.kommo.com%2Frtmrcxr|target:_blank”][dfd_spacer screen_wide_spacer_size=”30″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1738151955389{padding-right: 50px !important;padding-left: 50px !important;}” col_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” col_shadow_hover=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)”][dfd_button button_size=”dfd-button-full-width” button_text=”Inscripci\u00f3n modalidad presencial” module_animation=”transition.slideUpBigIn” border=”border_style:solid|border_top_width:1|border_bottom_width:1|border_left_width:1|border_right_width:1|border_color:%23ffde59″ hover_border=”border_style:solid|border_top_width:1|border_bottom_width:1|border_left_width:1|border_right_width:1|border_color:%23ffde59″ main_style=”style-2″ box_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” hover_box_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” text_color=”#282727″ background=”#FFDE59″ buttom_link_src=”url:https%3A%2F%2Fifes.net.ar%2Fpresencial%2Fcursos%2FmodeloCurso.html%3FidCurso%3DSIU-42|title:Inscripci%C3%B3n%20presencial|target:_blank” hover_text_color=”#FFDE59″ hover_background=”#FFFFFF”][dfd_spacer screen_wide_spacer_size=”30″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1738970416548{padding-right: 50px !important;padding-left: 50px !important;}” col_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” col_shadow_hover=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)”][dfd_button button_size=”dfd-button-full-width” button_text=”Inscripci\u00f3n modalidad distancia” module_animation=”transition.slideUpBigIn” border=”border_style:solid|border_top_width:1|border_bottom_width:1|border_left_width:1|border_right_width:1|border_color:%23ffde59″ hover_border=”border_style:solid|border_top_width:1|border_bottom_width:1|border_left_width:1|border_right_width:1|border_color:%23ffde59″ main_style=”style-2″ box_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” hover_box_shadow=”box_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)” text_color=”#282727″ background=”#FFDE59″ buttom_link_src=”url:https%3A%2F%2Fifes.net.ar%2Fdistancia%2Fcursos%2FmodeloCurso.html%3FidCurso%3DSIU-100|title:Inscripci%C3%B3n%20distancia|target:_blank” hover_text_color=”#FFDE59″ hover_background=”#FFFFFF”][dfd_spacer screen_wide_spacer_size=”30″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

              Estudiar Marketing en Neuqu\u00e9n<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"tmp-page.php","meta":{"footnotes":""},"class_list":["post-693","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ifes.edu.ar\/carreras\/wp-json\/wp\/v2\/pages\/693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ifes.edu.ar\/carreras\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ifes.edu.ar\/carreras\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ifes.edu.ar\/carreras\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ifes.edu.ar\/carreras\/wp-json\/wp\/v2\/comments?post=693"}],"version-history":[{"count":7,"href":"https:\/\/ifes.edu.ar\/carreras\/wp-json\/wp\/v2\/pages\/693\/revisions"}],"predecessor-version":[{"id":856,"href":"https:\/\/ifes.edu.ar\/carreras\/wp-json\/wp\/v2\/pages\/693\/revisions\/856"}],"wp:attachment":[{"href":"https:\/\/ifes.edu.ar\/carreras\/wp-json\/wp\/v2\/media?parent=693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}